About

Everyday Luxury had to begin somewhere

The story

In 2010, a spark ignited within the creative minds behind Elestar. They understood that gym attire wasn’t merely functional—it was an opportunity for self-expression. Elestar emerged as a distinctive luxury brand, weaving threads of purpose and style into every stitch. From moisture-wicking leggings that move with grace to breathable tank tops that empower, Elestar garments are meticulously crafted. The stitching, the fit, the feel—all part of a commitment to excellence that transcends the treadmill.

Elestar’s vision is unapologetically contemporary and fiercely independent. We’re not content with blending in; we’re here to redefine the fitness fashion landscape. Just as Simone Myson challenged conventions in wedding fashion, Elestar challenges the status quo. Our gym trainers deserve more than generic activewear—they deserve innovation. Expect cutting-edge materials, ergonomic designs, and unexpected details. Whether you’re lifting weights or mastering a yoga pose, Elestar outfits you for success. And as we stride forward, Elestar aims to create a legacy—a mark of quality and inspiration that transcends mere fabric. Because Everyday Luxury begins with what you wear.

The begining

From the start, Elestar’s concept was elegantly straightforward: more than clothing. We envisioned activewear that empowers—within inspirational spaces, with unparalleled service. Because Elestar isn’t just fabric; it’s ambition in motion.
2010

Elestar took its first breath—an ambitious vision crystallized. Our inaugural collection graced the racks of a boutique nestled within the beating heart of fitness enthusiasts. The doors swung open, and Elestar was born.

2014
Momentum surged. Elestar’s influence spread like wildfire. Boutiques multiplied across cities, each one a beacon for those who sought more than mere gym wear. From New York’s bustling streets to suburban corners, Elestar became a national phenomenon.
2018
The world beckoned. Elestar transcended borders. We packed ambition into parcels, stamped with our iconic logo. International shipping routes hummed with anticipation. From distant shores, fitness aficionados embraced Elestar—because luxury knows no boundaries.